Subjects & Chapters

Marketing Management

5 chapters

Introduction to MarketingMarket Segmentation, Targeting, and PositioningProduct and Pricing StrategiesDistribution and Promotion StrategiesMarketing Planning and Control
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Consumer Behavior

5 chapters

Introduction to Consumer BehaviorInternal Influences on Consumer BehaviorAttitudes and Consumer IntentionsExternal Influences on Consumer BehaviorConsumer Behavior in the Digital Age
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Marketing Research

5 chapters

Introduction to Marketing ResearchResearch DesignsData Collection and SamplingData Analysis TechniquesReporting and Advanced Topics
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Integrated Marketing Communications

5 chapters

Introduction to IMCAdvertising ManagementSales Promotion and Direct MarketingPublic Relations and SponsorshipsDigital and Interactive Media
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Brand Management

5 chapters

Foundations of BrandingBrand Positioning and IdentityMeasuring Brand EquityBrand Architecture and ExtensionManaging Brands Over Time
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Services Marketing

5 chapters

Introduction to ServicesService Quality and Gap ModelService Design and DeliveryPricing and Promoting ServicesService Recovery and Loyalty
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Sales and Distribution Management

5 chapters

Sales Management BasicsManaging the Sales ForceDistribution Channel ManagementWholesaling and LogisticsAdvanced Sales and Channel Concepts
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Retail Management

5 chapters

Introduction to RetailingRetail Location and StrategyMerchandise ManagementRetail Pricing and CommunicationStore Operations and Technology
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Digital Marketing

5 chapters

Digital Marketing EcosystemSearch Engine MarketingSocial Media and Content MarketingEmail and Affiliate MarketingDigital Analytics and Measurement
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Customer Relationship Management (CRM)

5 chapters

Introduction to CRMCustomer Value and SatisfactionOperational and Analytical CRMCRM Implementation StrategyFuture Trends in CRM
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B2B Marketing

5 chapters

Fundamentals of B2B MarketingOrganizational Buying BehaviorB2B Market Segmentation and StrategyB2B Pricing and DistributionB2B Communication and Lead Generation
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International Marketing

5 chapters

Introduction to International MarketingGlobal Market Entry StrategiesInternational Product and Pricing DecisionsInternational Distribution and PromotionExport-Import Management
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Rural Marketing

5 chapters

Introduction to Rural MarketsRural Consumer BehaviorRural Marketing Mix: Product and PricingRural Distribution StrategiesRural Communication and Promotion
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Strategic Marketing

5 chapters

Marketing Strategy formulationAnalyzing the Environment and CompetitionStrategic Positioning and InnovationMarketing Strategy ImplementationMarketing Metrics and Control
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Focus on high-weightage subjects first. Cover all chapters systematically using our structured learning path.

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Total Subjects14
Total Chapters70
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MBA Marketing — Syllabus, PYQ Papers & Question Banks | QuestionBankPro