Chapter 1

Introduction to International Marketing

Scope and challenges of international marketing

medium • 1 min read

EPRG framework (Ethnocentric, Polycentric, Regiocentric, Geocentric)

medium • 2 min read

Dynamics of global trade (WTO, Trading blocs)

medium • 3 min read

Cultural environment and Hofstede's dimensions

medium • 4 min read

Political, legal, and economic environments

medium • 5 min read

Chapter 2

Global Market Entry Strategies

Exporting (Direct and Indirect)

medium • 1 min read

Licensing and Franchising

medium • 2 min read

Joint Ventures and Strategic Alliances

medium • 3 min read

Foreign Direct Investment (Wholly owned subsidiaries)

medium • 4 min read

Criteria for selecting entry modes

medium • 5 min read

Chapter 3

International Product and Pricing Decisions

Standardization versus adaptation debates

medium • 1 min read

Global brand architecture and country-of-origin effect

medium • 2 min read

International product life cycle

medium • 3 min read

Export pricing strategies and price escalation

medium • 4 min read

Transfer pricing and dumping considerations

medium • 5 min read

Chapter 4

International Distribution and Promotion

Structure of global distribution channels

medium • 1 min read

Managing channel intermediaries and logistics cross-borders

medium • 2 min read

Global advertising strategies and agency selection

medium • 3 min read

Sales promotion and PR across cultures

medium • 4 min read

International trade fairs

medium • 5 min read

Chapter 5

Export-Import Management

Export procedures and documentation in India

medium • 1 min read

Export incentives and promotional councils

medium • 2 min read

Incoterms 2020 definitions

medium • 3 min read

Trade finance (Letter of credit, ECGC)

medium • 4 min read

Customs clearance mechanisms

medium • 5 min read