Chapter 1
Introduction to Consumer Behavior
Definition, scope, and significance of CB
medium • 1 min read
Consumer behavior models (Economic, Psychological, Sociological)
medium • 2 min read
Consumer decision-making process stages
medium • 3 min read
Types of buying decision behavior (Complex, Dissonance-reducing, Habitual)
medium • 4 min read
The dark side of consumer behavior (Compulsive consumption)
medium • 5 min read
Motivation theories (Maslow, McGuire) and involvement
medium • 1 min read
Perception: Sensation, attention, interpretation, and subliminal perception
medium • 2 min read
Learning theories (Classical, Instrumental, Cognitive)
medium • 3 min read
Memory and knowledge retrieval in marketing
medium • 4 min read
Personality, self-concept, and brand personality
medium • 5 min read
Chapter 3
Attitudes and Consumer Intentions
Components of attitude (Cognitive, Affective, Conative)
medium • 1 min read
Multi-attribute attitude models (Fishbein model)
medium • 2 min read
Theory of Reasoned Action (TRA) and Theory of Planned Behavior
medium • 3 min read
Attitude change strategies using ELM (Elaboration Likelihood Model)
medium • 4 min read
Cognitive dissonance theory in post-purchase contexts
medium • 5 min read
Culture, sub-culture, and cross-cultural differences
medium • 1 min read
Social class and its impact on consumption
medium • 2 min read
Reference groups and word-of-mouth (WOM) influence
medium • 3 min read
Family decision making and life-cycle stages
medium • 4 min read
Opinion leadership and diffusion of innovations
medium • 5 min read
Chapter 5