Chapter 1

Introduction to Retailing

Significance of retailing in the economy

medium • 1 min read

Retail formats and theories of retail evolution (Wheel of Retailing)

medium • 2 min read

Organized vs unorganized retail in emerging markets

medium • 3 min read

Multichannel and omnichannel retailing

medium • 4 min read

Retail customer shopping behavior

medium • 5 min read

Chapter 2

Retail Location and Strategy

Types of retail locations (Malls, High streets, Freestanding)

medium • 1 min read

Site selection and trade area analysis

medium • 2 min read

Reilly's Law and Huff's Gravity Model

medium • 3 min read

Strategic retail planning process

medium • 4 min read

Building a sustainable competitive advantage

medium • 5 min read

Chapter 3

Merchandise Management

The merchandising process outline

medium • 1 min read

Assortment planning and category management

medium • 2 min read

Inventory management and Open-to-Buy systems

medium • 3 min read

Vendor negotiations and relationships

medium • 4 min read

Private label strategies

medium • 5 min read

Chapter 4

Retail Pricing and Communication

Retail pricing strategies (EDLP vs High/Low)

medium • 1 min read

Markups, markdowns, and margin calculations

medium • 2 min read

Psychological pricing in retail

medium • 3 min read

Retail marketing mix and store positioning

medium • 4 min read

In-store promotions and visual merchandising elements

medium • 5 min read

Chapter 5

Store Operations and Technology

Store layout and design principles

medium • 1 min read

Space management and planograms

medium • 2 min read

Customer service and retail atmospherics

medium • 3 min read

Retail technologies (POS, RFID, Beacons)

medium • 4 min read

E-tailing and future trends in retail

medium • 5 min read