Chapter 1

Digital Marketing Ecosystem

Evolution from Web 1.0 to Web 3.0

medium • 1 min read

Digital marketing strategy framework

medium • 2 min read

Owned, earned, and paid media

medium • 3 min read

Customer journey mapping in digital contexts

medium • 4 min read

Inbound versus Outbound marketing

medium • 5 min read

Chapter 2

Search Engine Marketing

Search Engine Optimization (SEO) fundamentals

medium • 1 min read

On-page, Off-page, and Technical SEO

medium • 2 min read

Keyword research and content optimization

medium • 3 min read

Pay-Per-Click (PPC) advertising logic

medium • 4 min read

Google Ads structure, bidding, and Quality Score

medium • 5 min read

Chapter 3

Social Media and Content Marketing

Social media strategy for major platforms (Facebook, LinkedIn, Insta)

medium • 1 min read

Organic versus Paid social media strategies

medium • 2 min read

Content marketing strategy and formats

medium • 3 min read

Influencer marketing planning

medium • 4 min read

Community management and social listening

medium • 5 min read

Chapter 4

Email and Affiliate Marketing

Building and segmenting email lists

medium • 1 min read

Email campaign design and deliverability

medium • 2 min read

Marketing automation workflows

medium • 3 min read

Affiliate marketing models and networks

medium • 4 min read

Lead nurturing and conversion funnels

medium • 5 min read

Chapter 5

Digital Analytics and Measurement

Key Performance Indicators (KPIs) for digital channels

medium • 1 min read

Web analytics introduction (Google Analytics 4)

medium • 2 min read

Conversion tracking and attribution models

medium • 3 min read

A/B testing and Conversion Rate Optimization (CRO)

medium • 4 min read

Data privacy (GDPR) and cookies transition

medium • 5 min read