Chapter 1
Introduction to Marketing Analytics
Transition from traditional marketing to data-driven marketing
medium • 1 min read
Marketing metrics (CAC, LTV, ROI, Churn rate)
medium • 2 min read
The Marketing Funnel and conversion tracking
medium • 3 min read
Role of CRM databases in marketing analytics
medium • 4 min read
Marketing Mix Modeling (MMM) fundamentals
medium • 5 min read
Chapter 2
Customer Segmentation and Profiling
RFM (Recency, Frequency, Monetary) analysis methodology
medium • 1 min read
Behavioral and demographic segmentation using K-Means clustering
medium • 2 min read
Creating customer personas from data
medium • 3 min read
Conjoint Analysis for product attribute design
medium • 4 min read
Lookalike audience modeling
medium • 5 min read
Chapter 3
Predictive Marketing Analytics
Propensity modeling (Likelihood to buy, subscribe)
medium • 1 min read
Customer churn prediction modeling (Logistic regression, Random Forest)
medium • 2 min read
Next Best Action (NBA) and Cross-sell / Up-sell algorithms
medium • 3 min read
Customer Lifetime Value (CLV) predictive models
medium • 4 min read
Market Basket Analysis and recommendation engines
medium • 5 min read
Chapter 4
Digital and Web Analytics
Web analytics tracking (Google Analytics, Adobe Analytics)
medium • 1 min read
Session, user, and event level metrics
medium • 2 min read
A/B testing and multivariate testing design for landing pages
medium • 3 min read
Click-through rate (CTR) prediction
medium • 4 min read
Multi-touch attribution models (First touch, Last touch, Linear, Markov)
medium • 5 min read
Chapter 5
Pricing and Social Media Analytics
Price elasticity modeling and dynamic pricing algorithms
medium • 1 min read
Social media engagement and reach metrics
medium • 2 min read
Sentiment analysis of brand mentions
medium • 3 min read
Social network analysis (Identifying influencers)
medium • 4 min read
ROI measurement for social media campaigns
medium • 5 min read