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5 Lessons

Introduction to Marketing Analytics

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Transition from traditional marketing to data-driven marketing

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1 of 5 Lessons

Marketing metrics (CAC, LTV, ROI, Churn rate)

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2 of 5 Lessons

The Marketing Funnel and conversion tracking

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3 of 5 Lessons

Role of CRM databases in marketing analytics

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4 of 5 Lessons

Marketing Mix Modeling (MMM) fundamentals

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5 of 5 Lessons

Customer Segmentation and Profiling

Introduction to Marketing Analytics - Marketing Analytics | MBA Business Analytics