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5 Lessons

Customer Segmentation and Profiling

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

RFM (Recency, Frequency, Monetary) analysis methodology

medium

1 of 5 Lessons

Behavioral and demographic segmentation using K-Means clustering

medium

2 of 5 Lessons

Creating customer personas from data

medium

3 of 5 Lessons

Conjoint Analysis for product attribute design

medium

4 of 5 Lessons

Lookalike audience modeling

medium

5 of 5 Lessons

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Customer Segmentation and Profiling - Marketing Analytics | MBA Business Analytics