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5 Lessons

Predictive Marketing Analytics

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Propensity modeling (Likelihood to buy, subscribe)

medium

1 of 5 Lessons

Customer churn prediction modeling (Logistic regression, Random Forest)

medium

2 of 5 Lessons

Next Best Action (NBA) and Cross-sell / Up-sell algorithms

medium

3 of 5 Lessons

Customer Lifetime Value (CLV) predictive models

medium

4 of 5 Lessons

Market Basket Analysis and recommendation engines

medium

5 of 5 Lessons

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Digital and Web Analytics
Predictive Marketing Analytics - Marketing Analytics | MBA Business Analytics