Web analytics tracking (Google Analytics, Adobe Analytics)
medium
1 of 5 Lessons
Session, user, and event level metrics
medium
2 of 5 Lessons
A/B testing and multivariate testing design for landing pages
medium
3 of 5 Lessons
Click-through rate (CTR) prediction
medium
4 of 5 Lessons
Multi-touch attribution models (First touch, Last touch, Linear, Markov)
medium
5 of 5 Lessons