Elements of the Store Exterior (Fascia, Marquees, Entrances) The exterior of a store plays a crucial role in attracting customers, creating a welcoming atmos...
The exterior of a store plays a crucial role in attracting customers, creating a welcoming atmosphere, and establishing the brand identity. This chapter focuses on the key elements that make up the store exterior, including the fascia, marquees, and entrances.
Fascia:
The fascia is the primary wall covering the exterior of a store. It serves as a large surface for branding, displaying the store's logo, name, and contact information. The fascia can be made from various materials such as wood, brick, metal, or glass.
Marquees:
These are the small, decorative elements that adorn the store's exterior, such as statues, plaques, and decorative panels. They add visual interest and complement the overall design of the fascia.
Entrances:
The entrance is the main point of entry for customers, and it should be designed to be inviting and efficient. This includes elements such as the door, entrance canopy, and landscaping that create a welcoming first impression