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5 Lessons

In-Store Displays and Fixtures

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Types of interior displays (Endcaps, Gondolas, Dump bins)

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1 of 5 Lessons

Point-of-Sale (POS) and Point-of-Purchase (POP) displays

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2 of 5 Lessons

Choosing the right fixtures for different merchandise types

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3 of 5 Lessons

Merchandising techniques (Color blocking, Cross-merchandising)

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4 of 5 Lessons

Lighting techniques in VM (Ambient, Accent, Task lighting)

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5 of 5 Lessons

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Exterior and Window Displays
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Space Planning and Management
In-Store Displays and Fixtures - Visual Merchandising and Space Management | MBA Retail Management