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5 Lessons

Public Relations and Sponsorships

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Role and tools of Public Relations (PR)

medium

1 of 5 Lessons

Crisis management and corporate reputation

medium

2 of 5 Lessons

Publicity vs PR

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3 of 5 Lessons

Event marketing and sponsorship evaluation

medium

4 of 5 Lessons

Cause-related marketing

medium

5 of 5 Lessons

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Sales Promotion and Direct Marketing

Digital and Interactive Media

Public Relations and Sponsorships - Integrated Marketing Communications | MBA Marketing