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5 Lessons

Digital and Interactive Media

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Interactive marketing communications

medium

1 of 5 Lessons

Social media advertising and influencer marketing

medium

2 of 5 Lessons

Search Engine Marketing (SEM) within IMC

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3 of 5 Lessons

Mobile marketing communications

medium

4 of 5 Lessons

Regulatory and ethical aspects of digital advertising

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5 of 5 Lessons

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Public Relations and Sponsorships

Digital and Interactive Media - Integrated Marketing Communications | MBA Marketing