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5 Lessons

Sales Promotion and Direct Marketing

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Consumer-oriented sales promotions techniques

medium

1 of 5 Lessons

Trade-oriented sales promotions

medium

2 of 5 Lessons

Direct marketing platforms and databases

medium

3 of 5 Lessons

Telemarketing and direct mail

medium

4 of 5 Lessons

Evaluating direct marketing responses

medium

5 of 5 Lessons

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Public Relations and Sponsorships

Sales Promotion and Direct Marketing - Integrated Marketing Communications | MBA Marketing