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5 Lessons

International Distribution and Promotion

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Structure of global distribution channels

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1 of 5 Lessons

Managing channel intermediaries and logistics cross-borders

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2 of 5 Lessons

Global advertising strategies and agency selection

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3 of 5 Lessons

Sales promotion and PR across cultures

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International trade fairs

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5 of 5 Lessons

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Export-Import Management
International Distribution and Promotion - International Marketing | MBA Marketing