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5 Lessons

Attitudes and Consumer Intentions

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Components of attitude (Cognitive, Affective, Conative)

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1 of 5 Lessons

Multi-attribute attitude models (Fishbein model)

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2 of 5 Lessons

Theory of Reasoned Action (TRA) and Theory of Planned Behavior

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3 of 5 Lessons

Attitude change strategies using ELM (Elaboration Likelihood Model)

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4 of 5 Lessons

Cognitive dissonance theory in post-purchase contexts

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5 of 5 Lessons

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Internal Influences on Consumer Behavior
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External Influences on Consumer Behavior