Subjects & Chapters

Entrepreneurship Fundamentals

5 chapters

Introduction to EntrepreneurshipOpportunity RecognitionThe Entrepreneurial ProfileThe Entrepreneurial EcosystemWomen and Minority Entrepreneurship
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New Venture Creation

5 chapters

Ideation to ConceptionFeasibility AnalysisBusiness ModelsBuilding the Founding TeamRegistration and Launch
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Entrepreneurial Finance

5 chapters

Financial Fundamentals for StartupsBootstrapping and Alternative FinancingAngel Investors and Venture CapitalValuation Methods for StartupsTerm Sheets and Structuring Deals
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Innovation and Design Thinking

5 chapters

Understanding InnovationDesign Thinking FrameworkPrototyping and TestingManaging Innovation in StartupsTechnology and Future Trends
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Marketing for Entrepreneurs

5 chapters

Entrepreneurial Marketing ConceptsMarket Research on a BudgetDigital Marketing and Growth HackingBranding and Public RelationsPricing Strategies for New Products
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Developing a Business Plan

5 chapters

Purpose and AudienceStructure of the Business Plan: Part 1Structure of the Business Plan: Part 2The Financial PlanPresenting the Plan (The Pitch)
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Managing Growth and Expansion

5 chapters

The Lifecycle of a VentureStrategies for Business GrowthOrganizational and HR Challenges of GrowthOperations and Systems ScalingFinancial Management During Growth
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Corporate Entrepreneurship (Intrapreneurship)

5 chapters

Concepts of IntrapreneurshipDesigning the Intrapreneurial OrganizationManaging Intrapreneurial ProjectsStrategic Renewal and RejuvenationCase Studies in Corporate Innovation
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Social Entrepreneurship

5 chapters

Introduction to Social EntrepreneurshipSocial Business ModelsMeasuring Social ImpactFunding the Social EnterpriseScaling Social Impact
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Legal Aspects of Entrepreneurship

5 chapters

Choosing a Legal StructureFounders' Agreements and ContractsIntellectual Property (IP) ProtectionRegulatory ComplianceLegal Aspects of Investment
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Tech Entrepreneurship and Commercialization

5 chapters

The High-Tech Startup LandscapeTechnology Assessment and IP CommercializationProduct Development in TechGo-to-Market for Tech InnovationsEmerging Tech Opportunities
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Family Business Management

5 chapters

Dynamics of Family BusinessesGovernance in Family BusinessesSuccession PlanningProfessionalization and InnovationFinancial Wealth and Estate Planning
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Franchising and Buying a Business

5 chapters

Introduction to FranchisingBecoming a FranchisorBecoming a FranchiseeBuying an Existing BusinessValuation and Negotiation for Acquisition
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Exiting and Harvesting Strategies

5 chapters

Introduction to HarvestingMergers and Acquisitions (M&A)Initial Public Offering (IPO)Management Buyouts and ESOPsLiquidation and Bankruptcy
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Total Subjects14
Total Chapters70
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