Chapter 1

Purpose and Audience

Why write a business plan? (Planning vs Fundraising)

medium • 1 min read

Tailoring the plan to different audiences (Investors, Banks, Partners)

medium • 2 min read

Types of business plans (Mini-plan, Working plan, Presentation plan)

medium • 3 min read

The Business Plan vs The Business Model Canvas

medium • 4 min read

Common mistakes in business planning

medium • 5 min read

Chapter 2

Structure of the Business Plan: Part 1

Executive Summary form and function

medium • 1 min read

Company Overview (Mission, Vision, Legal structure)

medium • 2 min read

Industry, Target Market, and Competitor Analysis sections

medium • 3 min read

Product or Service description and USP

medium • 4 min read

Intellectual property and regulatory status overview

medium • 5 min read

Chapter 3

Structure of the Business Plan: Part 2

Marketing and Sales Strategy section

medium • 1 min read

Operations Plan (Facilities, Production, Supply chain)

medium • 2 min read

Management Team and Key Personnel section

medium • 3 min read

Risk analysis and mitigation strategies

medium • 4 min read

Milestones and implementation schedule

medium • 5 min read

Chapter 4

The Financial Plan

Creating projected Income Statements (3-5 years)

medium • 1 min read

Creating projected Cash Flow Statements

medium • 2 min read

Creating projected Balance Sheets

medium • 3 min read

Stating underlying financial assumptions

medium • 4 min read

Conducting sensitivity analysis

medium • 5 min read

Chapter 5

Presenting the Plan (The Pitch)

The Elevator Pitch

medium • 1 min read

Structure of a 10-slide Investor Pitch Deck (Guy Kawasaki rules)

medium • 2 min read

Presentation skills for entrepreneurs

medium • 3 min read

Handling Q&A and investor objections

medium • 4 min read

Following up after the pitch

medium • 5 min read