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5 Lessons

Rural Marketing Mix: Product and Pricing

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Product concepts for rural markets (Utility vs Aesthetics)

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1 of 5 Lessons

Packaging innovations (Sachets, multi-use packaging)

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2 of 5 Lessons

Concept of value-for-money in rural pricing

medium

3 of 5 Lessons

Psychological pricing for rural consumers

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4 of 5 Lessons

Credit facilities and installment schemes

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5 of 5 Lessons

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Rural Consumer Behavior

Rural Distribution Strategies

Rural Marketing Mix: Product and Pricing - Rural Marketing | MBA Marketing