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5 Lessons

International Promotion and Communication

Focus on this chapter's key concepts. Dive into each topic for a detailed understanding with examples and structured notes.

Global advertising campaigns vs Localized messaging

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1 of 5 Lessons

Media challenges and selection in international markets

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International public relations and corporate image

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3 of 5 Lessons

Sales promotion techniques globally

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4 of 5 Lessons

Personal selling and managing an international sales force

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International Distribution Strategy
International Promotion and Communication - International Marketing Management | MBA International Business