Chapter 1
Marketing Functions and Channels
Marketing functions: Exchange, Physical, and Facilitating
medium • 1 min read
Marketing channels for different commodity groups
medium • 2 min read
Marketing margins and price spread analysis
medium • 3 min read
Producer's share in the consumer's rupee
medium • 4 min read
Marketing efficiency: Shepherd\'s and Acharya\'s formulas
medium • 5 min read
Regulated markets (APMCs) and their reforms
medium • 1 min read
Cooperative marketing societies and NAFED
medium • 2 min read
State Trading Corporation and specialized boards
medium • 3 min read
Warehousing, cold storage, and logistics infrastructure
medium • 4 min read
Grades, standards, and certification (AGMARK)
medium • 5 min read
Chapter 3
Market Integration and Pricing
Vertical and horizontal market integration
medium • 1 min read
Market intelligence and news services
medium • 2 min read
Price discovery in spot and futures markets
medium • 3 min read
Hedging and speculation in agri-commodities
medium • 4 min read
Commodity exchanges (MCX, NCDEX) and their role
medium • 5 min read
Chapter 4
Price Analysis and Forecasting
Seasonal, cyclical, and secular trends in agri-prices
medium • 1 min read
Price parity and terms of trade for agriculture
medium • 2 min read
Methodologies for price forecasting in agri-business
medium • 3 min read
Impact of global prices on domestic agri-markets
medium • 4 min read
Price instability and stabilization measures
medium • 5 min read
Chapter 5
Commodity Value Chain Analysis
Mapping the value chain of key cereal crops
medium • 1 min read
Value chain of horticultural and high-value crops
medium • 2 min read
Bottlenecks and value leakages in the chain
medium • 3 min read
Upgrading strategies for smallholders in the chain
medium • 4 min read
Role of processors and retailers in value chains
medium • 5 min read